Mother’s Day is May 13th.

This year we will celebrate our Mothers on Sunday, May 13th. According to, the first Mother’s Day celebration was held in this country in 1908.

I’ll be spending some time with my mother, Gloria Winters, this weekend. That’s my Dad (Dick Winters) and Mom in the picture above.

What will you do for dear old Mom?

The National Retail Federation has put together a survey to figure out just how much people spend on Mother’s Day. You might be surprised at the results!

The 2018 survey reveals that the average person will spend $180.00 on Mother’s Day (Mom, pay no attention to that number!). That seems like a lot to me, but then again maybe I’m just a cheapskate! That’s down slightly from last year when the average spent was $186.00. Overall, consumers will shell out a total of $23.1 billion on Mother’s Day.

Just how will people spend their money on Mom?

  • $4.6 billion on jewelry (purchased by 34% of shoppers)
  • $4.4 billion on special outings such as dinner or brunch (55%)
  • $2.6 billion on flowers (69%)
  • $2.5 billion will be spent on gift cards (45%)
  • $2.1 billion on clothing (36%)
  • $2.1 billion on consumer electronics (14%)
  • $1.8 billion on personal services such as a spa day (24%)
  • $956 million will be spent on housewares or gardening tools (19%),
  • $813 million on greeting cards (77%)
  • $494 million on books or music (19%)

If you would like to see the complete survey (and there is a ton of additional information), here is the link for the survey on the National Retail Federation website.


And if you haven’t seen the video I did for Mother’s Day a few years ago — here it is. And yes, that is my Mother’s actual voice in the video…

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